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Consumer behavior, or buying behavior, is the attitude of a buyer towards a particular brand’s product or service upon the making of a purchase. The cognitive processes underlying a buyer’s final decision to buy are usually very deep-seated. These factors should be taken into consideration by a credible consumer behavior assignment help and writing service as they produce quality content.
Companies use a number of tactics to shape consumer behavior, including unlearning, relearning and learning about the brand.Some of these influencing factors include:
Previous encounters and perceptions: Past experiences play a crucial role in any purchasing decisions. A negative experience can discourage the desire to buy, while a positive one can significantly drive an individual to make a purchase. Stereotypes and opinions from one's inner circle also influence consumer perceptions towards the brand.
Socio-Economic Status: the preference of those consumers who are facing difficulty in making ends meet will be far more different than those who are in the upper or middle class. Global brands know this factor all too well and they usually create homogenous product but with varying qualities and prices to cater, different socio-economic segments of the society.
Trends and Fads: The bandwagon effect is a phenomenon that every company aspires to achieve when introducing a new product or service to the market. The cognitive inclination of a consumer to adopt them is influenced by word-of-mouth and the public's acceptance, aiming to conform and become a part of society.
Attitude & Personality: Some of the purchase decisions made by the buyers are routine and involve minimum thought process such as medicines, groceries, and staple goods. On the other hand, the choice of other products or services such as cars and furniture may require a careful consideration. It is the company’s obligation to shape these attitudes to its advantage and the degree of difficulty is determined by the consumer’s personality type.
Domestic Culture: The buying decisions of a consumer are highly influenced by the culture of the society in which he or she lives. For example, it would be harder to sell to a highly educated European citizen than someone from a developing country with limited knowledge of the product, such as in Bangladesh and India.
Students working on assignments on consumer behavior should make sure that they have a deep understanding of these variables. On the other hand, it is suggested that students should seek help from competent assignment writers in this field.
For a marketing major, understanding consumer behavior is essential. It provides you with an advantage by:
By helping you understand a trend or buying pattern in which your sales fluctuate annually. This information is crucial as it allows the company to focus more on quarters with reduced sales turnover and devise strategies accordingly.
By assisting you to comprehend a trend or purchase pattern where your sales vary from year to year. This data is important because it enables the firm to concentrate more on quarters that have lower sales turnover and formulate strategies.
In most cases, students are too busy either working on their assignments or looking for a good marketing assignment writing service or marketing essay writing service to notice the significance of consumer behavior. They may focus on providing practical examples as opposed to theoretical concepts. Although this method may appeal to the reader, it does so at the cost of not really understanding the main ideas of consumer behavior.
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